Great content comes in all shapes and sizes. But there’s one thing that all great content has in common: It puts the needs of the audience first.
To Ben, that’s only natural. He started his career as a writer, which could explain his fixation as a strategist on the motivations of an audience. He’s always looking for ways to improve the digital experience through content and to help brands look and feel more native. Named one of the Eight Marketers of Tomorrow by Target Marketing, Ben is always pushing the boundaries of that sweet spot between what brands want to say and what audiences want to hear.
When he’s not parsing the needs of an audience, Ben spends his time attempting his best rendition of global cuisines or trading options — an (occasionally) profitable hobby that is a result of his time running financial brands’ social news feeds.