Interactive Creative Samples

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Equifax
Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.
Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

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AT&T
AT&T needed to run a test on paid search keywords for specific phone offers. BKV developed a set of landing pages, testing offers, messaging and creative. Visitors landed on a page with content relevant to their search and were immediately driven to respond via phone or online order process.

The page designs continue to be refined, as do the offers and testing elements. BKV even creates seasonal versions of these landers, to keep up with AT&T's in-house design standards.




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The March of Dimes
In 2008, March of Dimes underwent a re-branding campaign for not only the organization but of their signature event, WalkAmerica which is now March for Babies.  BKV was challenged to find online ways to connect with the target audience to increase awareness of the new brand, increase walker sign-ups and/or individual donations.  

BKV tapped into social networking, viral campaigns and grassroots PR to spread the word about the rebranding and leveraged search engine marketing and paid internet media to generate over 22,000 walkers and donation revenue that resulted in an extremely successful campaign with an overall ROI of more than 4:1.


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Prison Fellowship
When BKV began working with Prison Fellowship, we implemented a more consistent look to their email creative and incorporated best email practices.  These changes along with a rigorous testing strategy helped to increase revenue more than 41% over the prior year.




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GMAC Insurance
GMAC Insurance needed a straightforward response device for a series of DRTV commercials. BKV developed a set of dynamic landing pages that reacted to the visitor by knowing which spot they'd seen and reinforcing the appropriate offer and language. The familiar face of the TV spot spokeswoman immediately let visitors know they were in the right place.

Leads from the page were delivered to either dynamic phone numbers or passed through a form to GMACi's in-house customer service center.



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The International ECHO Awards
The Direct Marketing Association needed a new site for the ECHO Awards in preparation for its launch of the ECHO Academy of Arts and Sciences.  The only online presence the ECHO Awards had previously was its annual Call for Entries campaign.  The ECHO Awards needed an online home that seamlessly combined the Call for Entries campaign and the new ECHO Academy, and had a look and feel that reflected and enhanced the prestige of ECHO. 
Strategically planned direct mail drops and e-mail deployments drove traffic to the new ECHO Awards site.

BKV in the news

June 15, 2010: BKV and Sokolove Law Win AiMA Award
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May 5th, 2010: Sokolove Law and BKV Win Webby Awards' "Official Honoree" Distinction
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April 7th, 2010: BKV Brings Home Seven AMBIT Awards
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March 11th, 2010: Equifax Wins MAX Award for Marketing Innovation
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February 10th, 2010: Congratulations to Equifax and BKV for becoming a 2010 MAX Award finalist for Debt Wise!
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February 3rd, 2010: Ali Appointed Senior VP, Chief Technology Officer at BKV in Kansas City
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January 13th, 2010: Reiter Promoted to Senior VP, Director of Client Services at BKV in Kansas City
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