The View From Here.

Hey, at BKV Interactive, we don't mind being under the microscope. Why not? Because it's that kind of scrutiny that reveals us for exactly what we are. Highly motivated. Aggressively competent. Consistently successful. After all, we owe our clients nothing less. That's the power of direct thinking at work.

So, go ahead. We'd love you to take a close look at some of our latest interactive work — and see how our efforts in areas like creative, media, development and site usability have allowed us to build business for client after esteemed client. Just click on any client with a hyperlink to view a case file. Or you can get in touch with us directly — and learn how BKV Interactive can improve your results and revenue, too.

Interactive Client List

• American Red Cross
• Arby's Restaurant Group
• ARS/Rescue Rooter
• Asbury Automotive Group
• AT&T Wireless
• BreakPoint
• Briggs & Stratton
• Caterpillar
• Daimler Trucks North America (Freightliner)
• Delta TechOps
• Embarq (CenturyLInk)
• Equifax
• FEIN Power Tools
• FleetCor
• GE Money
• GMAC Insurance
• Good Measure Meals
• Hy-Drive
• ING Foundation
• Inland Truck Parts
• International Currency
• Jan-Pro
• John Deere
• Kansas City Board of Public Utilities
• LasikPlus
• March of Dimes
• NCM
• Orscheln Farm & Home
• Primedia
• Apartment Guide
• Close
Client: Apartment Guide

Problem:
Consumer Source, Inc.'s ApartmentGuide.com website helps people locate and choose the best apartment for them.  The site is geared toward a young, urban professional audience with a desire to live in metropolitan areas.  Sites such as these often have trouble increasing the number of site visits while maintaining a high conversion of traffic into leads.  CSI knew it could rely on BKV's for innovative approaches to difficult problems. BKV had to find a way to balance increasing visit volume as well as increasing the number of qualified leads.
Solution:
Before hiring BKV, CSI utilized paid search in an attempt to increase the number and quality of lead. With the Cost per Click (CPC) rising and the increasing threat of click-fraud, BKV had to employ a new strategy. We created an expansive and comprehensive keyword list in order to help drive search efficiency.  This alternate media vehicle not only allowed us to keep the Cost per Visit and Cost per Lead low, it also allowed CSI less reliance on expensive “bid-warring". Our “outside the box" thinking proved the perfect solution to CSI's ApartmentGuide.com problem.
Results:
In addition to generously beating the allowable Cost per Visit and Cost per Lead goals, BKV also identified two new media opportunities outside of search — resulting in over a BILLION free impressions! Overall, BKV's relationship with CSI demonstrates how important it is to do ongoing analysis, improvement, and optimization of interactive media campaigns. With our unique approach of optimizing campaigns through combined automated tools and human intelligence, we achieved outstanding results.
New Home Guide
• Close
Client: New Home Guide

Problem:
Consumer Source, Inc.'s NewHomeGuide.com website is a consumer source that brings together new home buyers with the right home builder for them.  CSI wanted to ensure that its site not only had increased traffic with more qualified leads, but also established an attractive B2C brand that would entice builders to advertise their communities online. BKV proceeded with a plan that would deliver site visits and increase lead conversion while generating impressions and brand awareness for NewHomeGuide.com.
Solution:
BKV decided to present NewHomeGuide.com as the resource needed to find a builder to construct the new, perfect home. We employed this message through the campaign tagline: "Navigate your way home." BKV considered an integrated marketing campaign the best choice for the situation. With a variety of media, we strove to raise awareness of the site as well as drive traffic to it. Radio was the chosen medium to help reach the target audience most effectively while paid search was a clear choice for driving targeted traffic. Print ads were created for CSI publications, and the website was redesigned to help increase conversion.
Results:
This media blitz campaign not only generated buzz about the NewHomeGuide.com name, but it also drove qualified traffic to the site, increasing conversion. Overall, the NewHomeGuide.com campaign was a phenomenal success! We increased lead volume by nearly 250% as well as generating over 64 MILLION impressions! This campaign exceeded the client's expectations and truly demonstrated the success of creative multimedia in driving web traffic. BKV's success with CSI's NewHomeGuide.com can be attributed to a perfect balance of strategy, results, and creative.
Rentals.com
• Prison Fellowship
• RiteMade
• Sheffield Place
• Sokolove Law
• South University
• Spanx
• Sterling Trucks
• The Direct Marketing Association
• Close
Client: Direct Marketing Association

Background:
Each year, the Direct Marketing Association hosts the International ECHO Awards Competition to honor the world's best direct marketing campaigns. To enhance ECHO entry participation, the DMA selects an agency to create a concept surrounding the need to go online to enter — a Call for Entries campaign. The agency is then charged with creating collateral, e-mail and other marketing materials (all with a new look and feel from year to year) to help drive to Web to enter their best work.
Problem:
The biggest problem facing the ECHO Committee from year to year is the need to create a brand new campaign (or concept), and to integrate it into a Web site that communicates the heritage and prestige associated with the awards.
 
Solution:
The ECHO Committee turned to BKV, who in turn partnered with an eclectic assortment of agencies to create the ECHO Call for Entry Web site. BKV has a long history of building sites that bring together a deep understanding of creative Web design, while also providing online direct response know-how. And BKV does so while encompassing the look and feel of the other agencies' campaign concepts. Each year, the site serves as an area for the over 1,000 awards contestants across the world to gain valuable information about the awards and to submit top-notch entries.
Results:
BKV's success can be measured by our successful collaboration with other agencies in creating in-depth Web sites that feature true DR techniques. As a result, the DMA has relied on BKV to design, develop, and host the ECHO Call for Entry site for the past 10 years.
In fact, in 2007, BKV was asked to complete a more permanent stand-alone site to represent the prestige and magnitude of the ECHO Award. Not only does this site contain a section dedicated to entry participation, but it also serves as a place for marketers around the world to gain valuable industry information and inspiration.
The Salvation Army
Thomas Built Buses
Western Star Trucks
Wingfoot