Web Works.

There may be no single medium that lends itself quite as handily to direct marketing as the Internet.

Think about it ... Campaigns running at the speed of light. Communications perfectly refined to users' interests. Consumers driven right to your site by top-notch search engine optimization. And that's only the beginning.

At BKV's Interactive division, we take the never-fail principles of direct marketing and apply them to stellar creative in online marketing, as well as e-mail and Web site development. And we deploy tried-and-true yet cutting-edge methods to create wildly successful and compelling online communications.

Our work sells online. Builds brands. Generates leads. Retains customers. And, as one of the nation's largest independent direct response agencies, BKV Interactive has the project gallery and client list to prove it. After all, we know direct ... online.

  • Web site development
  • Search Engine Optimization
  • Paid search
  • Affiliate marketing
  • Display media
  • Behavioral targeting
  • Co-Registration
  • Contextual marketing
  • And more!

Building Brands.

Few things are more important to your brand image than your Web site. So it's crucial that your Web presence reflects your brand in its best light. At BKV Interactive, we've helped countless clients create a strong showing online that strengthens their brand. After all, site design and creative development are our forte. Just take a look at some of our favorite work so far.

Learn more about what we do.

Great Clients. Great Work.

Hey, at BKV Interactive, we don't mind being under the microscope. Why not? Because it's that kind of scrutiny that reveals us for exactly what we are. Highly motivated. Aggressively competent. Consistently successful. After all, we owe our clients nothing less. That's the power of direct thinking at work.

Learn more about our work.

Interactive Creative SamplesBKV in the news

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    Equifax

    Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.

    Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

    AT&T Paid Search Landers
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    AT&T

    AT&T needed to run a test on paid search keywords for specific phone offers. BKV developed a set of landing pages, testing offers, messaging and creative. Visitors landed on a page with content relevant to their search and were immediately driven to respond via phone or online order process.

    The page designs continue to be refined, as do the offers and testing elements. BKV even creates seasonal versions of these landers, to keep up with AT&T's in-house design standards.


    AT&T Paid Search Landers
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    The March of Dimes

    In 2008, March of Dimes underwent a re-branding campaign for not only the organization but of their signature event, WalkAmerica which is now March for Babies.  BKV was challenged to find online ways to connect with the target audience to increase awareness of the new brand, increase walker sign-ups and/or individual donations.  

    BKV tapped into social networking, viral campaigns and grassroots PR to spread the word about the rebranding and leveraged search engine marketing and paid internet media to generate over 22,000 walkers and donation revenue that resulted in an extremely successful campaign with an overall ROI of more than 4:1.

    The March of Dimes
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    Prison Fellowship

    When BKV began working with Prison Fellowship, we implemented a more consistent look to their email creative and incorporated best email practices.  These changes along with a rigorous testing strategy helped to increase revenue more than 41% over the prior year.


    Prison Fellowship
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    GMAC Insurance

    GMAC Insurance needed a straightforward response device for a series of DRTV commercials. BKV developed a set of dynamic landing pages that reacted to the visitor by knowing which spot they'd seen and reinforcing the appropriate offer and language. The familiar face of the TV spot spokeswoman immediately let visitors know they were in the right place.

    Leads from the page were delivered to either dynamic phone numbers or passed through a form to GMACi's in-house customer service center.

    The Home Depot
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    The International ECHO Awards

    The Direct Marketing Association needed a new site for the ECHO Awards in preparation for its launch of the ECHO Academy of Arts and Sciences.  The only online presence the ECHO Awards had previously was its annual Call for Entries campaign.  The ECHO Awards needed an online home that seamlessly combined the Call for Entries campaign and the new ECHO Academy, and had a look and feel that reflected and enhanced the prestige of ECHO. 

    Strategically planned direct mail drops and e-mail deployments drove traffic to the new ECHO Awards site.
    ECHO

BKV in the newsBKV in the news

June 15, 2010: BKV and Sokolove Law Win AiMA Award
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May 5th, 2010: Sokolove Law and BKV Win Webby Awards' "Official Honoree" Distinction
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April 7th, 2010: BKV Brings Home Seven AMBIT Awards
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March 11th, 2010: Equifax Wins MAX Award for Marketing Innovation
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February 10th, 2010: Congratulations to Equifax and BKV for becoming a 2010 MAX Award finalist for Debt Wise!
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February 3rd, 2010: Ali Appointed Senior VP, Chief Technology Officer at BKV in Kansas City
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January 13th, 2010: Reiter Promoted to Senior VP, Director of Client Services at BKV in Kansas City
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Contact BKVContact BKV

BKV - Kansas City
New Business: Rick Skaggs
10561 Barkley
Suite 200
Overland Park, KS 66212
P: 913.648.8333
get directions

BKV - Atlanta
New Business: Brent Kuhn
Bennett Kuhn Varner, Inc.
3390 Peachtree Road
10th Floor
Atlanta, GA 30326
P: 404.233.0332
get directions

New Business Fundraising: Olivia K. Smith, CDM
P: 804.261.9390