B to B Creative Samples

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Caterpillar
Caterpillar manufacturers heavy duty engines for a wide range of applications, including fire and rescue vehicles, transit buses, waste hauling trucks and school buses. Each vertical market requires different engine features and performance attributes. So we created a campaign that highlighted benefits specific to each target industry.

This distinctive creative approach featuring bold machined metal headlines enabled Caterpillar to stand out from the competition in this highly competitive marketplace.

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Freightliner Excelerator
Freightliner Trucks created the Excelerator roadside assistance program to serve owner-operators and small fleets that can’t afford more costly alternatives. BKV created a launch campaign that drove name awareness and conveyed a very simple user benefit: Excelerator keeps you moving. Each ad showed three scenarios; two where the truck has arrived on time and one where the truck didn’t.

Supported by direct mail, email marketing and trade show displays, the campaign has succeeded in establishing Excelerator as a viable option for roadside assistance.

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John Deere
For years, John Deere Construction & Forestry Division operated in the shadow of the industry leader. But thanks to new features and product innovations, Deere machines were actually outperforming their better known competitors. So BKV worked closely with Deere engineers to identify and highlight specific performance advantages.

The key insight is fleet managers and buyers are drawn to numbers. But rather than use obvious numbers about how many tons a loader can move, for example, we twisted the numbers to be incredibly small, dramatically large or distinctive in some other way.

The Numbers campaign has proven to be a big success, drawing readers to a Web site to "dig deeper" to find out more.

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MAMTC
The Mid-America Manufacturing Technology Center (MAMTC) is a valuable resource for small and mid-sized manufacturers in Kansas. MAMTC provides consulting, Six Sigma training and other services that help these local companies better compete in the global marketplace. To gain the attention of prospects and showcase their expertise, MAMTC hosts seminars on a wide range of timely and relevant topics. BKV created a series of high impact direct mail invitations to these seminars.

A winner of the KC Direct Marketing Association’s AMBIT Awards, this series outperformed all previous direct marketing efforts and raised name awareness with key prospects.

BKV in the news

June 15, 2010: BKV and Sokolove Law Win AiMA Award
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May 5th, 2010: Sokolove Law and BKV Win Webby Awards' "Official Honoree" Distinction
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April 7th, 2010: BKV Brings Home Seven AMBIT Awards
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March 11th, 2010: Equifax Wins MAX Award for Marketing Innovation
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February 10th, 2010: Congratulations to Equifax and BKV for becoming a 2010 MAX Award finalist for Debt Wise!
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February 3rd, 2010: Ali Appointed Senior VP, Chief Technology Officer at BKV in Kansas City
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January 13th, 2010: Reiter Promoted to Senior VP, Director of Client Services at BKV in Kansas City
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