B to B Creative Samples

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Caterpillar
Caterpillar manufacturers heavy duty engines for a wide range of applications, including fire and rescue vehicles, transit buses, waste hauling trucks and school buses. Each vertical market requires different engine features and performance attributes. So we created a campaign that highlighted benefits specific to each target industry.

This distinctive creative approach featuring bold machined metal headlines enabled Caterpillar to stand out from the competition in this highly competitive marketplace.

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Commerce Bank
Winning commercial banking business takes months or even years of relationship building. Commerce Bank needed a way to stay top of mind for business banking prospects in the St. Louis market. So BKV created a contact strategy that included a personalized, three-part mailing highlighting the success story of one particular St. Louis-area business customer.

The series began with a dimensional mailer carrying a letter and sample of the featured customer’s product. The second mailer was a more detailed case study. And third in the series was an invitation to lunch.

The campaign was phenomenally successful, enabling business banking reps to hold meetings with customers they had previously not been able to speak with. As a result, Commerce won business that generated an exponential return on their investment.

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Freightliner Excelerator
Freightliner Trucks created the Excelerator roadside assistance program to serve owner-operators and small fleets that can’t afford more costly alternatives. BKV created a launch campaign that drove name awareness and conveyed a very simple user benefit: Excelerator keeps you moving. Each ad showed three scenarios; two where the truck has arrived on time and one where the truck didn’t.

Supported by direct mail, email marketing and trade show displays, the campaign has succeeded in establishing Excelerator as a viable option for roadside assistance.

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Georgia Pacific PrimeTrim
PrimeTrim from Georgia Pacific is the best alternative to solid wood or other deficient engineered wood trim products because of its exceptional long-term performance and durability combined with its cost effectiveness. This mailing was targeted to builders who are busy people and will not read a lengthy advertising piece.

This oversized mailer broke through the clutter with its clever format and visual representation of the product.

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John Deere
For years, John Deere Construction & Forestry Division operated in the shadow of the industry leader. But thanks to new features and product innovations, Deere machines were actually outperforming their better known competitors. So BKV worked closely with Deere engineers to identify and highlight specific performance advantages.

The key insight is fleet managers and buyers are drawn to numbers. But rather than use obvious numbers about how many tons a loader can move, for example, we twisted the numbers to be incredibly small, dramatically large or distinctive in some other way.

The Numbers campaign has proven to be a big success, drawing readers to a Web site to "dig deeper" to find out more.

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MAMTC
The Mid-America Manufacturing Technology Center (MAMTC) is a valuable resource for small and mid-sized manufacturers in Kansas. MAMTC provides consulting, Six Sigma training and other services that help these local companies better compete in the global marketplace. To gain the attention of prospects and showcase their expertise, MAMTC hosts seminars on a wide range of timely and relevant topics. BKV created a series of high impact direct mail invitations to these seminars.

A winner of the KC Direct Marketing Association’s AMBIT Awards, this series outperformed all previous direct marketing efforts and raised name awareness with key prospects.

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Mr. Long Arm
Mr. LongArm literally created the extension pole category for painters, but in recent years lost their share of mind and distribution to more aggressive competitors. BKV conducted research to reposition the brand and create a new look for their marketing materials. First, we created a contemporary logo that evoked the forward-thinking culture of the company. Then we supported it with a new tagline: Finish. Up.

A brand ad was created that positioned their full line of extension poles as a ladder alternative that enables painters to finish overhead jobs faster. BKV followed up with a lighthearted holiday card that conveys the versatility of their products.

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United Country Real Estate
For the nation’s largest network of rural and small town real estate agents, future success depends on opening more offices in areas with a high potential for growth. But United Country also needs to be selective in the brokers they partner with. So BKV created this ad to encourage successful independent realtors to join the United Country family. The ad, featuring a picturesque rural setting nestling a United Country office, was rich with information about the proprietary systems and support that enable UC offices to be more successful.

Supported by direct mail in select markets, the campaign has successfully driven prospects to the United Country franchise team, resulting in continued growth of the network.

BKV in the news

March 11th, 2010: Equifax Wins MAX Award for Marketing Innovation
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February 10th, 2010: Congratulations to Equifax and BKV for becoming a 2010 MAX Award finalist for Debt Wise!
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February 3rd, 2010: Ali Appointed Senior VP, Chief Technology Officer at BKV in Kansas City
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January 13th, 2010: Reiter Promoted to Senior VP, Director of Client Services at BKV in Kansas City
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January 5th, 2010: BKV Brings Home Three Fountain Awards from BMA
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