What We've Been Working On.

The way we see it, our work is only as good as the results it generates. And we really get the job done. Which is a good thing, since our clients represent some of the most demanding, heavy-hitting consumer and business-to-business companies and nonprofits in the world.

You'll see clients in industries from communication to construction, heavy-duty truck parts to insurance, commercial truck engines to extension poles, finance to food service. An impressive assortment of nonprofits, as well. Because, at BKV, our clients, and the work we do for them, all point to our versatility. To our capacity to examine each client's unique needs, and respond with groundbreaking creative ... for record-breaking results. Whether those goals call for direct mail, print ads, broadcast, interactive or public relations, BKV can get the job done quickly, consistently — and directly.

Go ahead. Take a look at our prestigious roster of clients. And click on any with a hyperlink to view a case file. Or you can get in touch with us directly — and learn how BKV can improve your results and revenue, too.

Consumer Advertising Client List

• American Red Cross
• ARS/Rescue Rooter
• Asbury Automotive Group
• AT&T Wireless
• Close
AT&T Wireless - The Better Half

Objective: To cross-sell data service products to current customers who have never purchased the products, and expand the usage of data service products among customers with little usage of the service
Strategy: BKV developed a direct mail campaign featuring audience, format and offer testing; we also determined the winner by building robust models to get the right service to the right target.
Results: Product sales increased by 50% over prior efforts
• Close
Beazer Homes - Movin' On Up

Objective:
• To move users from passive prospects to engaged sales leads
Strategy:
• BKV utilized a geo-targeted approach to reduce waste exposure
• We also incorporated a multi-channel approach through paid search, e-mail, pay-per-call and display ads
Results:
• Online Display Advertising:
• Overall, the cost-per-lead goal was surpassed by 28%
• The best performing vehicle beat the cost per lead goal by 72%
• Pay-Per-Call:
• Surpassed the cost-per-lead goal by 36%
• Landing Page:
• Improved conversion by 24% versus the previous landing page design
BreakPoint
Briggs & Stratton
ChildFund International
Equifax
• Close
Equifax

Challenge: Consumers don't seek credit monitoring because they aren't convinced that identity theft can happen to them.
Objective: The "It's Everywhere" integrated marketing campaign combats that misconception by highlighting the average person's hidden vulnerabilities to the crime and reinforcing the need for extra protection.
Strategy:
• Test a wide range of offers, including product and price, to a wide range of audiences focusing on our best targets.
• Test a wide range of media, continually shifting advertising dollars based on performance
• Drive more profitable growth of Equifax's subscription business by acquiring "Protectors" – the largest and most valuable customer segment.
• Stay in touch with the marketplace and assure them that our products are innovative and in line with what customers are seeking.
• Maintain Equifax's strong brand name and build upon it with the millions of impressions that will be generated as the result of our successful DR campaign.
Results:
• The synergy across media helped to create stronger brand recognition while at the same increasing revenue and growth significantly.
• The integrated campaign increased revenue, profit and margin by increasing the new subscription-based customers.
FEIN Power Tools
GE Money
• Close
GE Money - Beyond Control

Objective:
• To generate a greater initial response than the control package
• To increase the number of phone-in vs. mail-in responses
Strategy:
• BKV created a package that mimicked an invitation, and used simple, straight-forward language and strong calls-to-action
Results:
• The initial response rate was 6.4% higher than the control
• The phone-in responses were 6% higher than the control
GMAC Insurance
Good Measure Meals
Honeybaked Ham
ING Foundation
International Currency
K12
LasikPlus
March of Dimes
Orscheln Farm & Home
Primedia
• Apartment Guide
• Close
Apartment Guide - A Billion Strong

Objective:
• To increase the number of site visits while maintaining a high conversion of traffic into qualified leads
Strategy:
• BKV created an expansive and comprehensive keyword list in order to help drive search efficiency.
Results:
• Exceeded the Cost-Per-Visit and Cost-Per-Lead goals
• Identified two new media opportunities outside of search — resulting in over a BILLION free impressions!
• Close
Auto Guide - Driving Response

Objective:
• To raise awareness about the site and to encourage conversions from the free guidebooks available throughout various cities
• To Increase traffic and subsequent qualified leads
Strategy:
• BKV tested a radio awareness campaign that encouraged both guidebook and Web site leads (as well as the conversion from guide to site)
• We also employed a unique media strategy to ensure the greatest increase in traffic and leads without inefficient spending.
Results:
• Visits increased by 60%, while leads increased by nearly 100%
New Home Guide
• Close
New Home Guide : From the Ground Up

Objective:
• To increase traffic with more qualified leads
• To establish an attractive B2C brand that would entice builders to advertise their communities online
Strategy:
• BKV developed an integrated marketing campaign that included radio, print ads, paid search and a redesigned Web site.
Results:
• Increased lead volume by nearly 250% as
• Generated over 64 MILLION impressions
Rentals.com
Prison Fellowship
• Close
Prison Fellowship - Seeing Silver

Objective:
• Break through the holiday email clutter found in donors' inboxes
• Increase the number of gifts and therefore revenue that is generated during the November – December months
Strategy:
• BKV deployed 3 waves of emails which included a mixture of both messaging, creative, and drop date tests
Results:
• Total donations raised was 51% over FY07
* The campaign earned BKV a 2008 Silver DMA South Star Award and 2008 Gold Award for Fundraising Excellence in e-Philanthropy (award was given by Fundraising Success Magazine)
Reuben H. Fleet Science Center
Sheffield Place
Sokolove Law
South University
Spanx
The Salvation Army