BKV Direct Advertising

What We've Been Working On.

The way we see it, our work is only as good as the results it generates. And we really get the job done. Which is a good thing, since our clients represent some of the most demanding, heavy-hitting consumer and business-to-business companies and nonprofits in the world.

You'll see clients in industries from communication to construction, heavy-duty truck parts to insurance, commercial truck engines to extension poles, finance to food service. An impressive assortment of nonprofits, as well. Because, at BKV, our clients, and the work we do for them, all point to our versatility. To our capacity to examine each client's unique needs, and respond with groundbreaking creative ... for record-breaking results. Whether those goals call for direct mail, print ads, broadcast, interactive or public relations, BKV can get the job done quickly, consistently — and directly.

Go ahead. Take a look at our prestigious roster of clients. And click on any with a hyperlink to view a case file. Or you can get in touch with us directly — and learn how BKV can improve your results and revenue, too.

Consumer Advertising Client List See Full List

Consumer and B to B Clients
  • American Red Cross
  • Arby’s Restaurant Group
  • Armed Forces Insurance
  • ARS/Rescue Rooter
  • Asbury Automotive Group
  • AT&T Wireless
  • BreakPoint
  • Briggs & Stratton
  • Caterpillar
  • ChildFund International
  • Daimler Trucks North America (Freightliner)
  • Delta TechOps
  • Embarq (CenturyLink)
  • Equifax
  • FEIN Power Tools
  • FleetCor
  • GE Money
  • GMAC Insurance
  • Good Measure Meals
  • Honeybaked Ham
  • Hy-Drive
  • ING Foundation
  • Inland Truck Parts
  • International Currency
  • Jan-Pro
  • John Deere
  • K-12
  • Kansas City Board of Public Utilities
  • Lasik Plus
  • MAMTC
  • March of Dimes
  • Nazdar
  • NCM
  • Orscheln Farm & Home
  • Philips
  • Primedia
    • ApartmentGuide.com
    • NewHomeGuide.com
    • Rentals.com
  • Prison Fellowship
  • Reuben H. Fleet Science Center
  • RiteMade
  • Sheffield Place
  • Six Flags Theme Parks
    • Great Adventure
    • Over Georgia
    • St. Louis
  • Sokolove Law
  • South University
  • Spanx
  • Sterling Trucks
  • The Direct Marketing Assoc.
  • The Salvation Army
  • Thomas Built Buses
  • Western Star Trucks
  • Wingfoot
  • American Red Cross
  • ARS/Rescue Rooter
  • Asbury Automotive Group
  • AT&T Wireless
  • AT&T Wireless - The Better Half

    Objective: To cross-sell data service products to current customers who have never purchased the products, and expand the usage of data service products among customers with little usage of the service

    Strategy: BKV developed a direct mail campaign featuring audience, format and offer testing; we also determined the winner by building robust models to get the right service to the right target.

    Results: Product sales increased by 50% over prior efforts

    Beazer Homes - Movin' On Up

    Objective:

    • To move users from passive prospects to engaged sales leads

    Strategy:

    • BKV utilized a geo-targeted approach to reduce waste exposure
    • We also incorporated a multi-channel approach through paid search, e-mail, pay-per-call and display ads

    Results:

    • Online Display Advertising:
      • Overall, the cost-per-lead goal was surpassed by 28%
      • The best performing vehicle beat the cost per lead goal by 72%
    • Pay-Per-Call:
      • Surpassed the cost-per-lead goal by 36%
    • Landing Page:
      • Improved conversion by 24% versus the previous landing page design
  • BreakPoint
  • Briggs & Stratton
  • ChildFund International
  • Equifax
  • Equifax

    Challenge: Consumers don't seek credit monitoring because they aren't convinced that identity theft can happen to them.

    Objective: The "It's Everywhere" integrated marketing campaign combats that misconception by highlighting the average person's hidden vulnerabilities to the crime and reinforcing the need for extra protection.

    Strategy:

    • Test a wide range of offers, including product and price, to a wide range of audiences focusing on our best targets.
    • Test a wide range of media, continually shifting advertising dollars based on performance
    • Drive more profitable growth of Equifax's subscription business by acquiring "Protectors" – the largest and most valuable customer segment.
    • Stay in touch with the marketplace and assure them that our products are innovative and in line with what customers are seeking.
    • Maintain Equifax's strong brand name and build upon it with the millions of impressions that will be generated as the result of our successful DR campaign.

    Results:

    • The synergy across media helped to create stronger brand recognition while at the same increasing revenue and growth significantly.
    • The integrated campaign increased revenue, profit and margin by increasing the new subscription-based customers.

  • FEIN Power Tools
  • GE Money
  • GE Money - Beyond Control

    Objective:

    • To generate a greater initial response than the control package
    • To increase the number of phone-in vs. mail-in responses

    Strategy:

    • BKV created a package that mimicked an invitation, and used simple, straight-forward language and strong calls-to-action

    Results:

    • The initial response rate was 6.4% higher than the control
    • The phone-in responses were 6% higher than the control
  • GMAC Insurance
  • Good Measure Meals
  • Honeybaked Ham
  • ING Foundation
  • International Currency
  • K12
  • LasikPlus
  • March of Dimes
  • Orscheln Farm & Home
  • Primedia
    • Apartment Guide
    • Apartment Guide - A Billion Strong

      Objective:

      • To increase the number of site visits while maintaining a high conversion of traffic into qualified leads

      Strategy:

      • BKV created an expansive and comprehensive keyword list in order to help drive search efficiency.

      Results:

      • Exceeded the Cost-Per-Visit and Cost-Per-Lead goals
      • Identified two new media opportunities outside of search — resulting in over a BILLION free impressions!

      Auto Guide - Driving Response

      Auto Guide

      Objective:

      • To raise awareness about the site and to encourage conversions from the free guidebooks available throughout various cities
      • To Increase traffic and subsequent qualified leads

      Strategy:

      • BKV tested a radio awareness campaign that encouraged both guidebook and Web site leads (as well as the conversion from guide to site)
      • We also employed a unique media strategy to ensure the greatest increase in traffic and leads without inefficient spending.

      Results:

      • Visits increased by 60%, while leads increased by nearly 100%
    • New Home Guide
    • New Home Guide : From the Ground Up

      New Home Guide

      Objective:

      • To increase traffic with more qualified leads
      • To establish an attractive B2C brand that would entice builders to advertise their communities online

      Strategy:

      • BKV developed an integrated marketing campaign that included radio, print ads, paid search and a redesigned Web site.

      Results:

      • Increased lead volume by nearly 250% as
      • Generated over 64 MILLION impressions
    • Rentals.com
  • Prison Fellowship
  • Prison Fellowship - Seeing Silver

    Objective:

    • Break through the holiday email clutter found in donors' inboxes
    • Increase the number of gifts and therefore revenue that is generated during the November – December months

    Strategy:

    • BKV deployed 3 waves of emails which included a mixture of both messaging, creative, and drop date tests

    Results:

    • Total donations raised was 51% over FY07

    * The campaign earned BKV a 2008 Silver DMA South Star Award and 2008 Gold Award for Fundraising Excellence in e-Philanthropy (award was given by Fundraising Success Magazine)

  • Reuben H. Fleet Science Center
  • Sheffield Place
  • Sokolove Law
  • South University
  • Spanx
  • The Salvation Army

Consumer Creative SamplesBKV in the news

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    AT&T

    AT&T needed Direct Mail to increase call volume and sales through their call center channel. The Direct Mail packages had to entice prospects not only to switch from their current wireless provider, but also to call into the call center instead of activating their new wireless service through another sales channel. Also, AT&T needed the call volume to be steady throughout the month.

    Testing creative, format, postal strategies and list segmentation not only created steady call volume, but it also led to increased calls and increased new customer activations – all while maintaining a low cost per piece.


    AT&T Paid Search Landers
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    Equifax Radio Spot 'No More Dancing Bears'

    Equifax has been supported with multiple mediums to help drive subscription sales. But they have been overshadowed by their competitors in the mass marketing arena. To help combat this, Equifax tested into radio. The idea was not to view this medium as a "stand-alone" medium, but rather an additional touch point to a targeted audience to help lift sales in all other mediums. Creatively, Equifax was looking to leverage some of the gimmicky banner ads that the public can be inundated with online. The spot actually references these gimmicks and then turns the spot into a positive light. Equifax’s brand is one of trust, commitment and straightforwardness, so the spot needed to reflect the brand while still garnering the listener’s attention.

    Not only did Equifax see direct sales to come in through dedicated Web landers, but they also saw a lift in overall orders through their main site.

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    Equifax

    Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.

    Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

    AT&T Paid Search Landers
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    GMAC Insurance

    GMAC Insurance is one of the largest auto insurers in the nation. The auto insurance industry is a highly competitive environment, and competitors to GMAC Insurance have grown steadily over the last several years, all touting a savings/price message.

    GMAC Insurance has done very little brand advertising, so public awareness of GMAC as an Auto Insurance provider was very low. They needed a new way to generate a higher volume of leads to meet the company's acquisition growth objective. We produced a strong DRTV spot while also promoting the brand.

    The campaign included :60s and :120s and ran in selected markets across the country. We tested offers such as Two Free Movie Tickets for a quote request vs. Free Quote (without the movie ticket premium).

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    Rent Clicks

    This spot was part of an integrated campaign which included pizza boxes, print ads, bus wraps, radio and posters.

    The intent of the piece was to drive traffic to rentclicks.com and generate leads, to raise awareness among B2B and B2C audiences, and to increase sales for B2B.


BKV in the newsBKV in the news

June 15, 2010: BKV and Sokolove Law Win AiMA Award
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May 5th, 2010: Sokolove Law and BKV Win Webby Awards' "Official Honoree" Distinction
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April 7th, 2010: BKV Brings Home Seven AMBIT Awards
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March 11th, 2010: Equifax Wins MAX Award for Marketing Innovation
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February 10th, 2010: Congratulations to Equifax and BKV for becoming a 2010 MAX Award finalist for Debt Wise!
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February 3rd, 2010: Ali Appointed Senior VP, Chief Technology Officer at BKV in Kansas City
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January 13th, 2010: Reiter Promoted to Senior VP, Director of Client Services at BKV in Kansas City
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Contact BKVContact BKV

BKV - Kansas City
New Business: Rick Skaggs
10561 Barkley
Suite 200
Overland Park, KS 66212
P: 913.648.8333
get directions

BKV - Atlanta
New Business: Brent Kuhn
3390 Peachtree Road
10th Floor
Atlanta, GA 30326
P: 404.233.0332
get directions

New Business Fundraising: Olivia K. Smith, CDM
P: 804.261.9390